LiveWires™
Culture Commandos™
Research
From market opportunity identification to implementation evaluation
Our in-house Research capability is set up to provide input and evaluation throughout your brand development: identifying emerging market-opportunities, informing and optimising Brand Ideas and action concepts, and evaluating the impact of those ideas in implementation for value optimisation. Services include full qualitative and quantitative research, proprietary tools like LiveWires™ Real-time Experience Measurement and Culture Commandos, a documentary-style investigative research unit, and full R&D facilities within our purpose-built innovation centre.
Range of qualitative and quantitative research services
Market evaluation: identifying issues & opportunities
Market scoping
Category & consumer exploration
Strategic development
Behavioural observation
New product development
Brand positioning
Attitudinal segmentation
Pricing research
Ideas evaluation: optimising ideas
Creative development research for any consumer contact point for your brand eg
Brand identity
Communication
Products / Services / Experiences
Consumer experience
Packaging
Retail environments
Pricing
Consumer journey & experience research
Choice modeling
Implementation & impacts evaluation: optimising implementation & impacts
Pre-testing
Evaluation of consumer contact points (Brand Experience Measurement)
Communication tracking
Brand experience monitor
Full R&D facilities
Group rooms with viewing facility
'In situ' environments: bar & cafe areas, workshop/ideas generation room
Full catering service
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