Brand Detonation™

Tick. Tick. Tick. Boom.

If a Brand Idea provides the guiding inspiration for everything a brand does, Brand Detonation™ provides the means by which we explode the idea into a universe of brand actions and interactions – or brand impacts – which together create Brand Theatre™.

Brand Detonation involves a simple 3-step process:

	1.	We define and map our target’s "consumer-verse"; their behavioural realm
	2.	We identify the optimum brand impact points within the consumer-verse on 5 "Rs" Resources – how much money and resources we have? Reach – how many people we can impact there? Responsiveness – how able people are to interact and respond with us there? Relevance – how relevant "there" is to the business issue, opportunity and Brand Idea? Regale – how much opportunity for engagement, entertainment and involvement does "there" offer?

3.	We Detonate the Brand Idea into the impact points to create experiential Brand Theatre™