A world branding agency

Imagine everything.

Welcome to The One Centre, a world branding agency specialising in positioning and total branding.

  Total brand creation
  Total brand revitalization
  Total brand transformation

Set up to help world brands achieve growth and differentiation through innovative positioning and total touchpoint branding.

Unique service delivered through our 'total brand design' capabilities, combining market research, positioning strategy and expansive cross-discipline creativity.

Based in Sydney, operating worldwide, we are a world agency for world brands: cross-market, cross-cultural, cross-disciplined.

The World's first truly media-versal branding company, identifying growth opportunity, creating new positioning, and bringing brand to life innovatively and experientially in everything.

Why The One Centre?

Three drivers have shaped the agency's positioning, organisational structure, services scope and service realm:

  Media fragmentation,
  The advent of 'the experience economy', and
  Globalisation

Media-versality

In a world where media is so fragmented, you have to think of everything as media. The agency adopts a 'media-versal' view of the world, meaning it sees everything as media. The agency's unique 'total brand design' capability means it can literally design the total brand experience, end-to-end, treating everything as a brand media and medium.

  Brand identity and multi-sensory brand language design
  Product design
  Service and interaction design
  Channel design
  Collateral design
  Packaging design
  Merchandise design
  Architecture design
  Environment design
  Content design
  Communications design

Divergence and convergence = Experiences.

The world has changed. Because of affluence, technology and people's increasing expectations, products and even services are starting to look like commodities. Consumers are demanding something new. Experiences. The experience economy moves us from just promoting unique benefits across media, to creating multiple sensations through multiple media and mediums. From broadcast to brand experience: totally immersing people experientially and culturally in your brand proposition. A feature of The One Centre is not only its diverse creative skill sets, but the way it converges those skills sets on a total branding task, to create Brand Theatre™. Skill sets range from graphic designers, to industrial designers (environments and products), to writers, filmmakers, theatre people, artistic directors, architects, interior designers, to digital interactive designers and beyond. The intention is to be able to create a positioning, and bring that positioning to life in everything.

Circles not silos

To deliver total branding, the agency is structured in media-versal circles, not media specific silos, meaning we have one media-versal project management team, one media-versal strategic team, one media-versal creative team and one media-versal production capability.

Cross-market, cross-cultural, zero geography

The world is one. The agency operates on a 'zero geography' principle, meaning we have 'one cross-discipline creative centre' in Sydney, but deliver total branding in any market, or cross-market, worldwide. The agency is underway with its global expansion program under our 'Star' model: One Centre, 5 touchpoints, 5 key world markets.

Uniqueness

We are the world's first mediaversal creative branding company, able to identify market growth opportunity, create new positioning and bring that positioning to life innovatively and experientially in everything.

Established in 1999, and now employing 50 industry-leading specialists, The One Centre is 100% owned and operated by Founder and CEO John Ford.

The One Centre works on a project basis worldwide.